Wiltshire Cutlery Rewards

Countdown (Woolworths) set out to elevate everyday shopping by partnering with Wiltshire to create a loyalty programme that brought luxury cutlery within reach.

 

My role was to shape the visual expression of that promise. I styled and coordinated a shoot that moved from relaxed home cooking to refined dining, sourcing food and props, interpreting the Art Director’s concepts, and collaborating closely with the photographer and clients. 

 

The campaign resonated so strongly that stock sold out earlier than expected, prompting an extension. The final imagery balanced aspiration with approachability, showing how loyalty can feel genuinely rewarding.