Repco “Win a Mustang” Campaign

Mission

Collaborating with the videographer and marketing team, I translated the thrill of Repco’s “Win a Mustang” competition into a cohesive multi-channel campaign. I storyboarded each television commercial frame with precision, ensuring every shot captured energy, anticipation, and audience excitement.

Beyond television, I extended the visuals across digital assets, in-store point of sale, and experiential activations including the ASB Car Show, designing entry boxes, car wraps, and booth signage that felt cohesive and visually striking. Every design decision, from typography and colour choices to layout and asset hierarchy, was intentional, amplifying engagement while maintaining brand consistency.

The final campaign delivers a playful, immersive, and polished experience, celebrating the excitement of the competition and the loyalty of Repco’s customer base.