New Zealand Jaguar I-PACE

Elevating premium electric performance through an interactive social story.

Mission

Jaguar wanted to promote their Freedom finance plan in a way that felt as refined and forward-thinking as the

all-electric I-PACE itself. The opportunity was to turn a simple social carousel into a moment of discovery.

Working with the Art Director, I explored how the format could carry a sense of motion by extending the vehicle across three frames. This created a gradual reveal that highlighted the car’s silhouette, details, and craftsmanship while guiding users through the

finance steps with clarity.

The design encouraged interaction and curiosity,

helping potential buyers feel one swipe closer to taking the next step with Jaguar.