Packaging

Role: Freelance Graphic Designer

This project began when the owner needed a way to meet Amazon’s language restrictions without losing the honest, sustainable spirit of the Give a Sh!t brand. The challenge created an opportunity to reshape the identity with greater intention, guiding it toward a playful tone that aligned with platform requirements while staying true to the brand’s values.

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I developed the idea of censorship as a creative anchor, using it to present a cleaner and more confident visual language suited to major online marketplaces. This direction set the foundation for refreshed packaging and supporting elements that felt cohesive and recognisable.

Exploring a range of stamp inspired treatments, I refined the system into a single bold red mark that delivered clarity, personality, and a touch of wit.

The result was a unified identity that met Amazon’s standards, preserved the owner’s character, and strengthened the presence of Give a Sh!t as a sustainable pet brand with purpose.