Countdown (Woolworths)
Easter Recipe Ideas

Collaborating closely with the art director, photographer, and client, I brought Countdown’s Easter campaign to life by combining vibrant food imagery with playful illustration.

I managed the photography shoot, sourcing props and styling food to create energetic scenes that could seamlessly translate into stop motion and light animation for social media.

 

Every frame was carefully considered to preserve the storyboard vision while allowing animation to enhance the imagery without disrupting its integrity. Spaces within each scene were intentionally designed to accommodate motion, creating a dynamic interaction between illustration and photography. The final campaign delivers a joyful, visually cohesive, and engaging experience, turning familiar food moments into playful storytelling that captures the spirit of Easter and encourages audience interaction.