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Publication

New Zealand Woman's Weekly
Stand-alone Magazine

A nostalgic publication celebrating iconic women across seven decades, crafted for a senior readership and grounded in the Woman’s Weekly visual heritage.

Mission

Role: Graphic Designer, Bauer Media NZ

Collaborating with the Art Director, I created retro-inspired design guidelines, balancing vintage aesthetics with readability for a senior audience. I curated era-appropriate imagery and crafted layouts that let each story breathe while maintaining brand consistency.
 

Every typographic choice, colour palette, and grid structure was intentional, weaving nostalgia with clarity. The final magazine feels like a journey through time, (playful, thoughtful, and visually cohesive), celebrating both the women it features and the enduring spirit of Woman’s Weekly.

Adobe InDesign / Adobe InCopy / Prepress / Typography

© 2025 by Heather Kelly.

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